The Pros and Cons of the Vaping Business

Posted on , by Damien

There’s no denying that the popularity of vaping is growing. On one side, you have veteran smokers who have decided to switch to vaping for various reasons, and on the other side, you have people who’ve never smoked before but who are intrigued by the new technology and the potential it offers.

For entrepreneurs, this popularity represents a fantastic business opportunity. The vaping industry is booming, with established companies generating millions of pounds in revenue and new companies springing up all the time. And so, you may want to jump on the bandwagon and start your own vaping business as well.

The benefits of running a vaping business are clear – the industry is lucrative, you get many opportunities, and you get to help people kick a bad habit. However, as informs us, there are also some disadvantages (or rather obstacles) that you should consider before you start, with fierce competition, ever-changing laws, and shady manufacturers among the biggest challenges you’ll face.

Pros of the Vaping Business

Long-Term Prospects

First and foremost, it is important to understand that vaping is not just a passing fad; it is here to stay. A recent study found that over four million people in the UK are using e-cigarettes, and this number is set to jump to more than seven million in the next four years.

Although some of these people may eventually return to traditional smoking or give up smoking overall, a significant portion will continue using e-cigs, and they will need to be supplied with products on a regular basis.

High Profit Margins

Another reason why you should consider entering the vaping industry is the fact that you can make good money. The products themselves are fairly cheap to manufacture, but their quality does not suffer. As such, you can charge the full retail price for your product, which will leave you with a healthy margin

It’s An Exciting Industry

You may wonder if you’ll ever get tired of selling tanks and batteries. Well, the answer is no – there aren’t any real limitations as to what you can sell as long as you’re willing to buy from a reliable source. You can get creative and develop unique products that will sell well to your target audience.

Low Overheads

Another benefit of running a vaping business is the fact that you don’t have to put in a lot of money to get started. You don’t need a showroom or even an office – all you need is an internet connection and a laptop. Furthermore, it won’t cost much to hire employees, as most of them will work remotely.

Vaping Is “In” Right Now

The final factor worth considering is that a large portion of your customer base will consist of young people passionate about vaping. As such, you will get plenty of referrals simply because your customers want to share their experiences with their peers.

Cons of the Vaping Business

Very Aggressive Competition

The biggest disadvantage of starting a vaping business is the fact that there are already so many companies doing similar things. You will have to compete fiercely for customers, and this could lead to some serious issues down the line.

And so, you may want to conduct some research and find out who your competitors are before you start. You can compete with them directly, or you can try to position yourself as a cheaper alternative.

A Lot of Legislation

Another big challenge that many vaping companies have to face is the fact that there are always new laws being introduced in regard to vaping. You will have to stay up-to-date with the legal requirements and make sure that you’re compliant with all the regulations. Otherwise, you could get into serious trouble.

Poor Manufacturing Standards

One major disadvantage of the vaping industry is the fact that not all manufacturers adhere to good standards when it comes to production. Some companies will rush the process just so they can cut costs and earn more money, but this can be bad for your business.

Without proper oversight and quality control, you can end up with a lot of faulty products. As such, you should only use reputable manufacturers, and you should never compromise on quality

Things You Should Consider Before Starting a Vaping Business


It is important to understand that you don’t need to be an experienced vaper before you start a vaping business. You don’t even need to be a smoker – although it would definitely help. However, you must be familiar with the industry, know what products are popular and why, and understand how your customers think and behave


It is also essential that you choose a niche that isn’t too crowded. For instance, if you decide to focus on high-end mods, there’s a chance that you’ll encounter some stiff competition. However, if you choose an obscure niche like vape milkshakes (yes, they exist), you’ll have much less competition, and you’ll be able to build your brand much faster.

Licensing Requirements

Another aspect that you need to consider is whether or not you need a license to run a vaping business. Laws differ from country to country, so it is essential that you find out everything there is to know about the legislation in your region. If there are certain licenses or permits that you need to acquire in order to operate legally, make sure that you have them. Otherwise, you may end up in trouble with the law.

To Sum Up

As you can see, there are plenty of pros and cons associated with starting a vaping business. On one side, you have a lucrative industry that is going strong, with plenty of potential for growth. On the other side, you have to deal with fierce competition, as well as ever-changing regulations and shady manufacturers.

So, before you make your final decision, it is important to weigh all the options and think about the long-term prospects. Only then will you be able to make an informed decision. Good luck!